"Customers are kings, queens, and executioners in 2008"

According to Marketing Experiments journal, customers trust what their peers are saying about products and businesses more than ever before. Citing a study by the e-tailing group:

- 93% said they are likely to start their shopping on a web site that offers Social Navigation (a.k.a. consumer reviews/ratings).

At Bunnybot we offer three areas of traditional "social shopping":
- Customer reviews (under the Reviews tab in a product detail screen)
- A "customers who bought this item also bought" section (under the Related tab in a product detail screen)
- Listmania lists (where the product item you're looking at is a member of a customer's list)

Surprisingly, none of the bloggers or analysts consider this: the most important aspect of online social shopping for many people is the instant feedback you get from your trusted buddies while instant messaging! That's Bunnybot's special sauce!